Use of big data analytics for small and medium sized businesses

Small and medium sized business has an important place in the economy of all countries. In modern conditions Industry 4.0 development, introduction big data analytics into performance small medium-sized businesses can become basis for sustainability growth their functioning competitive advantages' development. However, use Big Data technology is not typical enterprises. At same time, issues by context resource infrastructure constraints are poorly studied. The purpose this article to develop a conceptual model implementation activities businesses, taking account digitalization problems. study was made on Russian data. analysis analytics' based methodology system with identification object, environment project-process development subsystems. novelty research consists fact that structure carried out accordance content main tasks must be solved within management life cycle. results showed associated lack understanding its benefits entrepreneurs. Also significant problems financial resources qualified employees capable strategic administration these processes. Given problems, authors conclude should cloud software projects open source suggests businesses. This paper contributes ideas about directions mediumsized order increase economic sector 4.0. Further connected effectiveness evaluation mechanisms tools government support digital transformations.